Recognising the importance of the internet to its emerging brand strategy, leading event organizer Middle East Business Forum (MEBF) appointed DESIGNMPIRE to create an engaging design for its newsletter site to enable it to reach out with more impact to its target audience.

A series of workshops with MEBF allowed us to define MEBF’s key audience groups, their lifestyles, the way they think – and match these to the brand promise. This enabled us to create a creative, logical, easy to use site navigation and structure.

Along with this DESIGNMPIRE, also re-vamped MEBF's complete look, which included a complete redesign of the website and marketing materials.