Recognising the importance of the internet and marketing, leading event organizers Afkar Consulting and Middle East Business Forum appointed DESIGNMPIRE to create an engaging design and marketing campaign for the ITS09 both online and offline.

The international takaful summit is a London based annual event which focuses on the Islamic Insurance industry (Takaful). DESIGNMPIRE has been associated with it for nearly 3 years now in terms of providing creative, online and marketing solutions. The work involved creating a new theme and concept for the event which needed to be in sync with islamic nature of the conference.  These creatives were then translated throughout all the materials of the event.  The web development is an integral part as it is the online face of the summit, it was developed keeping in mind the audience group and user accessibility of the content.

The website’s usability was of the utmost importance to maximise the number of delegates. Based on our extensive knowledge, we created a simple journey that was instinctive to navigate. The marketing of the event was very vital, as the message needed to reach the specific people, DESIGNMPIRE successfully strategized, created and executed effective email and advertisement campaigns for the summit.

Since launch, the site traffic and registrations have been increasing rapidly. The development and launch of fresh campaign by DESIGNMPIRE has helped to fuel this enhanced demand and additional marketing and retention activity is planned to drive continued growth.